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Company history.
Supply chain and logistics.

A history of innovation.

The Morning Star Company was founded in 1970 by Chris Rufer as a one truck owner operator, hauling tomatoes to other canneries during his college summer breaks. Over the years Morning Star has grown to include three tomato product processing facilities, a sun-drying operation, trucking, harvesting and transplanting companies, and a handful of beneficial partnerships - Paradise Tomato Kitchens being one of them. Product lines have grown from bulk industrial tomato products to our most recent venture into the foodservice and retail industries using innovative and sustainably smart pouches in place of cans.
Though we have expanded into a fully integrated enterprise, we remain family owned and operated by Chris Rufer.


Ribbon Cutting Day
The Morning Star Packing Co.
Los Banos, CA
Chris Rufer rented 1st tomato truck as a summer college job.
The Morning Star Co. was founded.
(Trucking only.)
The Morning Star Packing Co., Los Banos was founded.
Paradise Tomato Kitchens partnership formed.
The Morning Star Packing Co., Williams was founded.
Cal Sun Harvesting was founded. Now Cal Sun Grower Services.
Liberty Packing Co., Santa Nella was founded.
Joined CA Masterplant. (Greenhouse and Transplanting)
Purchased VSP Products, Inc.
(Sun-Dried Tomatoes.)
Began selling Paradiso foodservice tomato products in a pouch.
Dedicated organic line added at Liberty Packing Co.

Supply chain and logistics.

Our products ship direct from our warehouses, cutting out the middle-man and affording us the flexibility to ship through a multitude of channels. Whatever your preference, we are happy to discuss a delivery plan that is best for your company.
paradiso tomato products - distribution
Our partners.
Our business relationships span in all directions. We work directly with restaurants, foodservice vendors, retailers, brokers, manufacturers of all sizes, and distributors, including broadliners, specialty and produce companies.
If you are interested in any of our Paradiso products then please contact us to further discuss.


After 45 years in the tomato business, we've learned a few things. And we want to share that expertise with you.
 The links listed below will provide you with a wealth of tomato information. You may also visit The Morning Star Packing Company's website at, Paradise Tomato Kitchen's  at, Valley Sun Products, Inc. at, and The Morning Star Trucking Company at
History of the Tomato
Tomato Health
Production Technology
Industry Stats
Industry Resources
The Paradiso family.
Foodservice Tomato Products
Industrial Bulk Tomato Products
Retail Tomato Products
Industrial Bulk Sun-Dried Tomatoes
Foodservice Sun-Dried Tomatoes
Foodservice Formulated Sauces
Foodservice Tomato Products
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